The Advent of Social Business

Social business has its roots in the ever increasing number of converged technologies and devices that are readily available to today’s Digital Life consumer. Their widespread adoption of these has spawned exciting new possibilities for businesses willing to engage with their customers, partners, and other stakeholders.

By implementing a social business strategy, a business can provide easy access to company resources for eager and accepting consumers and customers in ways that many incumbents do not, and often cannot. Social businesses treat staff not only as valued members of their own company, but as recognized and valued members of society at large.

Many businesses are experimenting with social media forums, such as Facebook, Twitter, YouTube and LinkedIn in order to increase sales by reaching their customers using channels that are familiar to them. However, use of social media is merely the tip of the social business iceberg of opportunities.

Social businesses capitalize on the emerging opportunities that reach deep into the hearts and minds of their employees, customers, suppliers, and partners by focusing on 3 core elements of social interaction:

1. Building of trust and lasting relationships
2. Listening and learning from employees, customers, consumers, partners and suppliers alike
3. Collaborating to provide innovative and timely products and services that resonate with the needs and wants of all constituents and stakeholders

Some of the key business opportunities presented through social business include:

• New and greater insights into market trends
• Deeper brand loyalty and customer stickiness
• Timely innovative products and services that are geared to meeting emerging needs of today and tomorrow
• Increased market share and business growth
• Better business performance and sustainability

Social businesses learn that the more they successfully engage (interact, listen, learn, and co-create) with Digital Life communities, the more their insights into the needs and wants of their customers are enhanced. They are much quicker to market in providing innovative goods and services that meet changing needs and wants. They find that their growth in sales rapidly turns to record profitability and soon realize that their brand has strengthened significantly due to the viral spread of reactions amongst their customers, potential customers, partners and other stakeholders.

When analyzing the opportunities and threats afforded by social business, your business cannot use traditional tools and methodologies. Instead, a holistic, integrated, and interconnected view of Digital Life must be at the root of your business development and strategy, culminating in new business and economic models that are founded in thinking differently about the world.

The Trew Era Cafe and the Future of Social Business

Russell Brand has been working on his latest socially aware venture for over a year, and it has been widely covered by media. This is partly because much of media has been pretty sceptical of Brand’s seemingly out-of-nowhere transformation as a would-be revolutionary.

For a while now, Russell Brand has been campaigning for a social and political upheaval, and making somewhat controversial statements such as announcing that he didn’t vote, and explaining that voting made no difference as all of the parties are practically the same. Last year, he published his book, ‘Revolution’, which discussed many of his views on social and political issues. In the book, he called for a “global revolution involving radical wealth redistribution and spiritualism”, and received pretty mixed reviews and responses from the media as well as the general public in the UK. As well as his ‘Revolution’ book, Brand also runs a YouTube channel, outlining these social and political issues he wishes to change, called ‘The Trews’.

However, his latest project, expanding into social enterprise and business, is arguably his biggest revolutionary venture yet. Russell Brand has (just earlier this week) opened a non-profit, social enterprise café, called The Trew Era Café.

Brand has been planning the café for some time now – during his promotion for ‘Revolution’, he stated that he would use all of the book’s profits to fund a social enterprise to employ former drug addicts, and help them return to work.

Additionally, he has opened the café in the New Era estate in Hackney, East London. This is where he helped give voice to a campaign against eviction of local people in the area last year. On the estate, almost 100 families would have been evicted out of their homes if a development by a US company had been approved. Three women initiated the campaign to stop the development, and in December 2014, the plans were eventually abandoned and the local residents got to keep their homes.

Now, according to Brand, The Trew Era café stands as a permanent victory of the people over corporate interests. He wants the café to be a beacon in the community, and a place where locals can gather for social and political purposes.

True to his word, all of the people currently in employment at the café are in abstinence-based recovery, and runs as a non-profit, fully self-sufficient, social enterprise and business. The work started on the café just a month ago, and it only recently opened earlier this week. Though, presently it’s running sufficiently as a café selling well-priced hot drinks and cakes. It has future plans to build a kitchen, which will then allow the café to sell locally and ethically sourced produce at affordable prices.

So, is all of the widespread media attention onto Russell Brand’s Trew Era café a good thing? As, surely, this will bring attention to the idea of social enterprise and non-profit businesses created for social impact?

There are currently a few social enterprise cafés in the UK – a few of which we have highlighted previously, such as Social Bite and Truly Scrumptious – who all use their business to contribute to their local communities. For example, Social Bite offers a service called ‘Suspended Coffee’, where anyone can order and pay for an item of food or drink as a contribution to a homeless person, who would then receive that purchase.

5 Quick Tips to Successful Social Business Networking

Social Business Networks inexpensively interconnect professionals online, in particular, independent entrepreneurs and smaller companies. Social Business Networks also give you the opportunity to showcase your experience and achievements within your network. If you are an entrepreneur or small business owner, you need to be literate in the current world of social networking profiles, tools, and online connections to stay competitive and promote your business.

Participating in social networking is an often-overlooked small business marketing tool. In the real world, our networks are hidden. Social networking sites solve this problem by letting you see who your friends and connections know, who your friends, friends know and so on. You then are free to contact anyone that interests you by inviting them to join your own social network.

If you are looking to expand your contact base, LinkedIn and Facebook are two of the more popular services that facilitate business-oriented connections. Facebook showed a 270 percent increase in visitors in 2007 over the year before according to comScore, a leader in measuring the digital world. Ecademy and Xing are also popular business networking sites.

Here are 5 quick tips to successful social business networking:

1. Take the time to learn how to properly use the business social networking site that you join. Most social networking sites offer online tutorials. Many sites allow you to post your own user generated content in the form of blogs, pictures, slide shows and videos. Many users do not use the social networking sites to their fullest potential by taking advantage of these features.

2. Don’t let your ego take over and join in the race to build up a massive list of contacts to show off your “social power.” If you have more than 500 “friends,” take the time out to sort through these “friends” to be aware of the people you may be attracting to your network.

3. Build and manage your online reputation. According to a report on MSN, several companies are now using the “friends” on an applicant’s social-networking page as references. Not only are they looking at your page on sites such as Facebook and LinkedIn, they may also take the next step in contacting your friends. The old days of a page with three references and three phone numbers on it that you controlled are over. With social business networking, you open up your rolodex for the whole world to see.

4. Be professional. Type your posts, e-mails, comments or chats in a professional manner and do not use internet slang such as “lol”, “omg”, etc. Type your email, comments or chat messages as if you were standing in front of the person speaking face-to-face. Let’s face it; this could be your first impression with a potential client or HR recruiter.

5. Establish a Routine. When logging on to your preferred Business Social Networking sites, set aside a designated length of time to spend here. Have some specific goals in mind when visiting the site.

Don’t take a pass on the whole social networking trend. Millions of professionals are learning how social networks work, how social networking works, and how shared applications can be viral and ever-present. Don’t miss out on this opportunity to create a successful social business network of your own.

Green Business Plan

So you’re thinking about starting a social business (i.e. a business that helps a social or environmental cause in some way), or adding a social business element to your existing business? Awesome! And congratulations. If you take action on that intention, you’re well on your way to financial freedom and making a positive impact on the world.

Writing a business plan is one of the first tasks on your list. Well the, what makes a great social business plan? It’s both an art and a science, and there are hundreds of books, websites, and other resources on business plans in general. Here are nine great tips specific to writing social business plans, tips that you won’t find in any traditional business plan how-to.

1. Tell your story. How will your company benefit a social or environmental cause? Why start this particular business, why now, and why you? Do this in the synopsis and subtly throughout the whole plan. As a social business, this story is where you can really shine.

2. Keep it brief. No one wants to read a 50 page business plan, and in fact, no one probably ever will, no matter how special or amazing your cause is. Ideally, keep your plan to ten pages, and most certainly under 20.

3. Continually update it. A business plan is a living document that must be reviewed and adjusted on at least a monthly basis. As your company and your cause grow and change, your business plan should evolve in lockstep.

4. Include a brief Envisioned Future section. What will your company look like in 20 or 100 years? How will the world have benefited from its existence? Your business is an organization with a good cause, so spell out your vision. It will help you keep your eyes on the prize in hard times, and the visual will also help sell the idea to investors, bankers, donors, employees, customers, and everyone else.

5. Show how and why you will be competitive and profitable in a market that doesn’t really care whether your products are made of recycled materials or if you’re empowering poor women beekeepers in Africa. If everything else is equal (i.e. price, brand recognition, quality, shelf location), you might have a slight edge because of your cause. But probably not. You’re providing a product or service to the world, and you must make a profit doing so. Use your plan to legitimately prove that you will. Remember: you can’t help anyone if you go bankrupt.

6. Don’t get too crazy with the use of words like sustainability, green, social business, good cause, fair trade, and so on. Unfortunately, many traditional business people have negative connotations for all those words, left over from extreme environmentalists of the 70s (think off-the-grid communes and lack of deodorant). Unfair images, but we all still have to deal with that for the time being. Use those words when you must, but keep it to a minimum. If you can, use words like “efficiency,” “improved safety standards,” and “increased profit” instead.

7. Do ample research. As a social business, your company will likely undergo more scrutiny from everyone involved than a traditional business model would, which is unfair but true. Back up everything you say with piles of credible research, some of which you may even include in the Appendices to your plan, where appropriate.

8. When compiling your financial projections, make sure to include a Social Return on Investment, or SROI. Explain how you plan to quantify, measure, and analyze your SROI. Quantification is how you will show the world the good things you’ve done, and how you can decide what your biggest and best levers for change are.

9. Use a template business plan to get started. No need to reinvent the wheel. There are lots of free or cheap business plans out there that can help you write your own amazing plan. Granted most of them are not specifically geared to social businesses, so you may have to improvise a bit.

Or, you could just click here:


to download a social business plan template/how-to manual from Social Business Central, possibly the single best resource for small business entrepreneurs with a conscience. You’ll also find loads of other resources, a social business blog, and much more. It’s a really great website.

How Profit Making Initiatives of Social Businesses Are Replacing Social Entrepreneurship Grants

‘Non-profit’ is a clear contradiction with the word ‘business’, and it is quite resisting seeing both of these terms in the one sentence. But modern dynamics of economics have seen the growth of a new type of enterprise called social business, which is funded by social entrepreneurship grants, and it is designed to provide benefits to the community. The concept has found substantial success in different industries and the field has also received greater attention from media in the form of press coverage and public relation benefits. But the question is sure to rise that are these institutions unlike business organizations and are the benefits of non-profit as tangible as in normal businesses.

Most non-profit businesses exhibit the image of charity, but a social entrepreneurial organization need not necessarily be based on this concept. Thus, the enterprise can make profits and at the same time make use of the profits to improve social conditions. These organizations operate similar to ordinary business and the profits generated by their trade along with the social entrepreneurship grants are utilized in either providing grants or marshalling the resources for the betterment of the society. This can give greater PR recognition along with acting as a cost-effective way to marketing the business of the organization. Thus generating and channeling greater profits towards projects meant for social improvement, social entrepreneurs can benefit by helping the society and by growing this enterprise. Social businesses focus on diverting their profits towards social projects, which leads to a cycle of improved perception about the business through public relations.

Social businesses are clearly on the rise with business organizations giving huge social entrepreneurship grants to charitable projects that strive to deliver a wide number of benefits to the society like comfortable living conditions, education, employment and more. It is also considered that social entrepreneurship grants empower organizations to grow their businesses far more quickly due to the amount of publicity received through the medium of the media vehicle. This new concept of non-profit enterprise has given a completely new dimension to social businesses that work in an effective way to make a real difference by delivering cost-effective social impact.

The internal working of these organizations also depicts genuine social responsibilities. They recruit and manage their staff on the basis of flexibility, empathy and ethical values. It would be important to not here that credentials do not play a vital role here. It is also an ironic fact that most of these social entrepreneurship organizations do not thrive on professional staffs.

How to Clarify Your Idea – From Vague to Focused and Actionable

How to Clarify Your Social Business Idea – From vague to focused and actionable

It is common among many entrepreneurial thinkers. They had a big and great idea. However, in her head it was too large and too overwhelming. Clarity is needed in your social entrepreneurship pursuit, or any business idea. Make it simple. Otherwise it will be too big and too random and you will be unable to make it actionable.

Now get a notebook and pen, computer, or iPad, and get ready to work through these techniques. Make sure to write it out. This is very important. If you do not write it out it will keep on fixed in your head looping the same un-actionable cycles over and over.

Here are two frameworks to help you clarify your idea:

Hedgehog Concept (from Jim Collins Good to Great)
Tony Robbins OPA

Hedgehog Concept:

What are you most passionate about in the world? (What social issue are you trying to solve?) Don’t limit it to your social business idea. Just list all the things out that you are thinking. This is a crucial component for a social business entrepreneur, what social matters are you most passionate about solving? What makes you most angry when you hear about it? write them out.

Now rate them. What are your top two? Once you do this it will give you more clarity into what the social business should really be focusing on.

What are you best at in the world? Or another way to say it, what do you love achieving most in the globe? This will structure the way the corporation is run. It may even adjust the whole direction of the your social business idea. Are you best at speaking, networking, writing, selling, talking, connecting with people, administration?

What drives your economic engine? (Or if you are a non-profit, in his book Good to Great in the Social Sector, Collins says this circle can be changed to How can we develop a sustainable resource engine to deliver superior performance relative to our mission). What is your business model? How are you going to make money from this venture. you’ve clarified the one biggest passion or social problem you want to overcome. you’ve stated out what you are best at in the world (how you are going to personally solve the social problem). And additionally, how you can make money, in the best way, through your socially impacting idea.

From time to time there are aspects of our ideas that we hold extremely tightly to for no reason. Which items in your social enterprise idea are non-negotiables? What utterly makes the business? What definitely HAS to be there?

If you believe it really is important then WHY? Does it align with what you are most passionate about, what your best at, or your business model? If not, then maybe it shouldn’t be there. OPA Model – Tony Robbins Now that you have done that you should have quite a bit more clarity already. Now let’s take it one step further. By the end of this, hopefully you’ll have a specific set of action items to take away and do.

OPA – Outcome / Result, Purpose, Actions

Outcome: Write out the final outcome. Try to be very specific. Don’t just say, I want to help feed orphans. Say:

My Business is going to clothe orphans all over the globe; beginning with India. I will do this through selling my own distinctive designed t-shirts and donating one shirt for everyone purchased. These shirts will be sold in boutique clothing retailers starting in Texas, and growing from there.

This is merely a quick example off the top of my head. It should overlap what you came up with in the Hedgehog principle above.

Purpose: List out 10-15 reasons WHY you are doing this.

Actions: Brainstorm as many action items you can think of that you need to do. From the biggest to the smallest. Many of them will be big projects in themselves with their own set of action items. For example, you might have:

Call John to see about the price of buying product x from him.
Create a business plan
Create a website
Start blogging regularly
Meet with x about possible partnership

Obviously calling John is a one step process. Nevertheless, generating a business plan is a large project within itself. Similarly, designing a website is a project with several action items to finish. Don’t worry about this for now. Later on, after you have finished this whole exercise. You should go through each of these, pick out the projects and do another OPA framework for that. Rate each item on its importance. Go through each item, pick out the bigger projects and create another OPA for it.

There you have it. Hopefully you’ve clarified your business idea; boiled it down to one area to focus on. You should also have a clear set of action items ordered in priority to get you going.

Write out the outcome and purpose on your computer, maybe add some fitting invigorating pictures and quotes, and hang it on the wall to look at everyday. This is important. There’ll be days when you don’t want to do it, when you don’t want to get out of bed, and don’t want to write that next article. Days when you don’t want to make that next sales call, or book that next meeting. Look at it, let it re-stimulate you!

The Transition From Social Media to Social Business

Nowadays, many people still think of social media as an entertainment tool whereby people can share a part of their lives with others. Understanding how powerful it is for business will help you gain great strides toward business success.

The approach that you will take when you use social media for personal reasons is very different than the approach that you will take when you use it for business purposes. When it comes to business, you need to carve a place for yourself and your business. One of the profound differences between personal and professional uses of social media is that you don’t have competition of any kind if you are using social media for personal reasons whereas you have a great deal of competition if you use it for business. With that in mind, you need to make sure that you stand out among your competitors so that the people whom you are targeting as clients will notice you and your offerings and begin to interact with you and forge a relationship.

As a business owner, it is very important for you to understand the potential that social media has for your business and you should take advantage of all that it has to offer you. You will see that it is well worth the effort that you put into it and you will be rewarded many times over.

The success of your brand

The success of your brand is totally dependent on other people. To a great extent, your success is connected to other people’s emotions and likes and dislikes. If people ultimately like your products and/or services, they will buy from you. However, it certainly doesn’t start there. It starts the way any other relationship starts. You must forge a bond with the other person and build the relationship’s foundation on trust. If you can’t prove yourself trustworthy and credible, you won’t get anywhere at all. It is critical to understand that building a strong and enduring relationship takes a great deal of time and effort. Because of the fact that there is such a huge volume of information that is available through the Internet, it may take longer than you think for the other person to reach you and to start to interact with you in any meaningful way. Just because there is a great deal of available information does not necessarily mean that your online connections are going to interact with everyone who is an online content contributor.

The importance of your online communities

The parallels between interacting with your online communities for personal reasons and for business are very interesting. In both cases, you need to be a part of a particular circle. The way that you interact with the other members of the circle is the same in both cases. No matter what, you need to get the other people to trust you and to regard you as a subject matter expert. Because of the fact that you understand the basic principles when you transition from social media to social business, it won’t be a difficult transition in all likelihood. There are a few basic ideas that you should keep in mind as you are crossing over to the realm of social business.

Starting with the content: This is absolutely the first thing that you have to ensure is in excellent shape. If your content is not worthy to have other people read and appreciate it, you wont’ get anywhere. Once you have the ideas that you want to share with other people, you need to made sure that you can execute those ideas creatively, succinctly, and in an extremely exciting and well-written manner.

Understanding your communities inside and out: If you truly understand the wants and needs of your communities, you will have no problem (hopefully) giving them whatever they require. The more you understand them, the more they will want to engage with you.

Establishing a strong connection on a human level: There is only one way in which people connect with each other. That is on an emotional level. If you can touch them emotionally, your relationship will start out strong and will continue to grow stronger and stronger.

Build momentum: Social business, just like anything else, needs a momentum in order to be successful. You need to be consistent in how you relate to other people and you need to get them to understand that they can count on you and your business for consistency and reliability. They need to understand without a doubt that they can count on you period.

Be collaborative: Collaboration is a critical part of the success of any business. Yours, of course, will not be an exception. The more you collaborate with other people, the stronger your relationship will be with them and the more successful your business will be.


Social media for business is an incredibly powerful and amazing tool. When it comes to using it for business, it is more involved than merely having social media profiles filled out. You need to really work to tool. Your social business will encompass the internal workings of your business and the needs and happiness of your clients at the same time. The transition between social platforms that are used for personal reasons to being used for business will be smooth as long as you understand how to make the most of the tool and as long as you are open-minded about the idea that the possibilities of what you can do are virtually limitless.

We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let’s have coffee.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

The Basics For Getting Into Social Business

The social networking arena seems to expand daily, and while it offers many opportunities, it can also be confusing and overwhelming. But the fact of the matter is business social networks are not going away any time soon. Adding social business networking to your business’s marketing and sales plan is an easy way to boost your name and brand recognition, boost your product visibility and boost your sales all at the same time.

Instead of trying to get on every social site out there, select two or three good ones that will help you be most effective with your marketing and businesses goal, with sites such as Facebook and Pinterest. Business blogs or Twitter, it’s important to use them wisely and consistently to attract customers. As you become more adept with business social networks, the process of incorporating them into your marketing plan will become easier. Use the following benchmarks to ensure your use of social networking is benefitting your business.

• Your Networking Efforts are Local, Not Just Global. Social networking does put your business on a global platform but if you don’t make sure to include your local customers, you’ll miss perhaps the most important market you serve. Include local expositions, trade fairs and other promotional opportunities in your marketing plan. Take the time to encourage local customers to spread the word as they’ll appreciate being able to support local businesses.

• People Are Engaged. The longer you blog, Facebook, tweet or pin the more your following should grow. If you’re getting more comments and interaction from followers it shows people are engaged by your social media efforts. Follow customer reaction closely so you know when you’ve tapped into a “hot” business topic so you can capitalize on it.

• You’re Seeing Measurable Results. Have your followers mention something memorable such as a code or comment when they react to your status change or Tweets. When customers frequently tell you “I saw your post about such-and-such on Facebook, you’ll know you’re on the right track.

• Social Networking is Your Business’s Fluid Marketing Tool. Making changes to traditional marketing campaigns can be expensive and problematic but social media changes aren’t. If you’ve got your finger on the pulse of your customers’ needs, you’ll change your social networking efforts to meet them. By staying flexible, you’ll be able to stay ahead of the trend curves and not fall behind.

For social business networking to be effective for you, it must be used consistently. You’re not likely to build a following with any social media venue if your presence is hit-or-miss. Be ever-present without being pesky so your name, business, products or services become a recognized and welcome part of your customers’ social media experiences.

Dell Garraputo knows the importance of the social business side of things to get the word out to customers. NewsGator can help your business get on the path with social enterprise software, SharePoint social solutions and more.

Make Social Business Your Business!

Is Social Business Your Business?

When I mention social business, I am not talking about an entirely new idea. As we discuss social business today, we tend to refer to a couple of unique characteristics that describe a business enterprise.

A social business promotes some worthy social cause as part of its business model.
A social business may help bring individuals together in order to perform business transactions. These are also called peer to peer businesses.

Note that social business is not the same as non-profit businesses. Sometimes they may seem quite similar, but a social business does also exist to make a profit. In general, some of the profit is also used to further the social causes. In other cases, overhead is kept low so business patrons may be able to enjoy a service at a lower cost than they would pay at a more traditional business which provided the same service or product.

Promote A Social Cause
I can think of many examples of companies the help promote social causes as part of their business model. Even many traditional businesses will advertise that they donate a portion of profits or use recycled materials when they can. However a true social business centers their work around these aims.

For example, one company may offer to donate a product for each product that consumers purchase. Another company may only produce their product with recycled materials. Yet another company may employ some disadvantaged group of people.

Peer To Peer

Peer to peer businesses help connect individuals with low overhead from the middle man. This helps expand the network of the individuals who use the service. Advantages may be cost savings, or even increased returns for investors.

Some common examples are peer to peer lending and car sharing. There are a few online companies that have been growing these types of business.

Social Lending

Social lending is hardly a new idea. The first cave men probably borrowed stone tools from their clan members, promising to return the tools with some cut firewood a few days later. Many people turn to their network of family and friends when they need a loan.

Peer to peer, or social lending sites match potential investors with potential buyers. These social lending sites expand the network of potential investors and borrowers. The company, as a middle man, does provide a platform for these interactions to take place. They may also provide some information about the borrowers. But they can manage to do this without all of the overhead of traditional financial institutions. Their aim is to allow borrowers to find lower rate loans, and to help lenders get better returns on their money.

Risks Of Social Lending

Yes, there is still some risk because some lenders do pay late or default. But many investors prefer the higher level of control and potential to earn higher returns. Some lenders just like the idea of helping out people instead of handing their money over the large financial institutions.

Most of the lenders seem to spread out their risk by contributing smaller amounts to several lenders instead of providing the whole bankroll for one lender. So loans may be financed by several lenders. Lenders may have shares in several loans.

Car Sharing

Car sharing sites match vehicle owners with borrowers. Borrowers may be people who do not need to own a car, but just need to use one once in awhile. Sometimes the borrowers are just people, with cars, but who need to use a particular type of vehicle for a short time.

The sites match people who are willing to give up use of their vehicle at different times when that vehicle is not in use. The big car sharing sites also check out driving records and provide insurance coverage so the owners and borrowers are protected.

This gives the borrowers the convenience of local, affordable borrowing rates. It allows the owners to earn a little money for giving up the use of their vehicle for a short time. Since the car sharing company does not actually have to own the vehicles, they can keep their overhead lower.

Why Should Social Business Be Your Business?

Social businesses enjoy a lot of advantages. They may allow some consumers to enjoy lower prices, more convenience, or the ability to promote a social cause. This can provide a loyal and enthusiastic customer base for many of these companies. Social business may help improve your business!

What Is A Social Business?

The ways people and communities interact, form relationships, make decisions, do tasks and buy goods is changing the way doing business. A social business develops the spirit of collaboration and community, both internal and external, getting a great return for time spent.

A social business recognizes people do business with people and optimizes how people interact to meet the goals of the organization. A social business:

· Connect people productively and efficiently.

· Provides a line of action aligned with organizational needs.

· Accelerates business anticipating opportunities.

Becoming a social enterprise requires time, a strategic approach to business culture, executive leadership, a corporate strategy to design transformation. Organizations that become social businesses, have an optimized workforce, smart sales, strengthened operational controls, increasing innovation level of products and services, and a better customer treatment.

Elements of Social Business

It is important to understand the basic elements that every social enterprise effort should contain and successfully meet. The social business stack defines these elements.

This stack has the following layers: Social, Data, Physical Delivery, Aggregation, Discovery and Analytics, Management and Security, and Business Model.

The stack articulates fundamental aspects of social enterprises. Social networks and the data user create and share form the first two layers of the model. The physical delivery layer describes the relationship between social media and the real world, usually refers to the user experience.

The next three layers are key tools of social enterprise. Aggregation layer boosts efficiency and participation in the discovery. Analytics make people tasks and information most useful. Management and security provide skills to manage and protect social enterprise. Finally, business model layer focuses on desired results, which involves understanding how social enterprises create value for the organization.

The stack explores strategic aspects and how each-one contribute to a healthy, vibrant and nurturing environment in an organization.

What is the value of social business?

We may say that all businesses are becoming Social. The Web itself has changed the way we get along with one another. Today we share more information, work actively to build social capital and personal brands

Companies have revolutionized everything from product and service design to operations. In fact, organizations are changing the way to manage business problems with social tools. Organizations are beginning to understand the consequences of a highly social business environment.

Collaborative tools influence the corporate value creation. We can say that:

Social Computing + Business = Value Creation.

Companies are measuring the potential benefits of transformation to new ways of working, with the costs and risks involved. Social computing has competitive consequences in organizations. But it is not easy to align organization with social computing.

About social computing tools, it is important to understand and manage them strategically and with a coherent and cohesive approach. The goal is to create a dynamic enterprise culture that provided tools to create and exchange value.

It is essential to take advantage of the social network’s power for employees and teams to get quickly information people need to make good decisions, innovate and succeed.

Beyond the team collaboration and improved ways to market products or provide service to customers, organization make improvements in the level of business operation. Tools as on-line communities, Web 2.0, Social Networks, Enterprise 2.0 and Social CRM, support the social business.

Provide complete business image allows a better understanding of company value. This is possible with social entrepreneurship and social media policy for community management.

Organizations do not have to reinvent completely the wheel to become social enterprises. This transformation happens due the strategy and work did before.

The era of social business is here. Business leaders are driving initiatives that integrate social collaboration tools with business processes. Social tools such as on-line communities and meetings, file sharing, profiles, instant messaging allows people to apply content and experiences in new ways. As a result, people do things more quickly and efficiently, with better performance.

By using social tools, businesses linked business environment with customers, drive operational efficiency and optimizing the workforce. A social enterprise established has the three attributes:

· Works on setting up trust networks where they may share ideas, information and experiences.

· It is transparent, allowing people to work in a highly secure environment that transcends traditional organizations.

· It is agile, accelerating business with a real-time view that encourages innovation and better business decisions.

Organizations need a corporate social environment with flexibility and integration, a right look and feel, and multiple options built, so people may generate and consume the contents that best suits their tastes and experience.

Business must overcome the resistance to change and embrace the new possibilities, thus improving performance.